About the SCORE for 2010 campaign

SCORE was well positioned to make a significant contribution towards the social development impact of the 2010 FIFA World Cup™ in South Africa. With this in mind, SCORE developed the SCORE for 2010 campaign that aimed to share the excitement of the global event with ordinary South Africans in the rural and disadvantaged communities in which SCORE operates. The vast majority of South Africans could not afford FIFA World Cup™ tickets or travel to the stadiums and as a consequence had a limited opportunity to experience the electrifying atmosphere generated by hosting football fans from around the world in our host cities and fan parks. SCORE felt that the responsibility to deliver the social development opportunities created by the FIFA World Cup™ should be shared by all stakeholders in the Sport and Development sector. The SCORE for 2010 campaign was built on the organisation’s prior investment in developing the capacity of community sports leaders and will continue long after the final whistle of the 2010 FIFA World Cup™. The campaign forms part of the organisation’s long-term programme plan, to build a platform for future work and contribute to a real and visible legacy at grassroots level. The foundation of the SCORE for 2010 campaign was SCORE’s unique holiday program, the SCORE Cup. This community-based football competition involved over 8500 children and youth in more than 45 communities throughout Southern Africa during the 2010 FIFA World Cup™.

How can I be involved?

Everybody talks about the opportunities that will arise from the 2010 FIFA World Cup™ coming to South Africa. The SCORE for 2010 campaign aims to turns these opportunities into areality that will make a significant difference in the lives of young soccer players and fans across the country and beyond its borders. You can join us in making the SCORE Cup an extraordinary event!

There are three ways in which you can be involved:

1. Sponsor a SCORE Cup
SCORE invites donors and corporates to fund the implementation of the SCORECup in one or more of the participating communities.  This sponsorship will upgrade the event in the sponsored community whilst providing unique opportunities for Corporate Responsibility initiatives linked to the 2010 FIFA World Cup™.

Find out more on the Sponsor a SCORE Cup page .

2. Visit a SCORE Cup
SCORE has received numerous requests from partner organisations to conduct Sport and Development themed community visits during the FIFA World Cup™.  These visits will be hosted by a SCORE staff member and Community Sports Leader and will provide insights into the unique challenges and benefits of using sport as a tool for social development.

Find out more on the SCORE Cup Community Visit page .

3. Play the SCORE Cup!
Many of the football fans visiting South Africa during the 2010 FIFA World Cup™ will be interested in Africa's football culture.  SCORE provides these energetic fans the opportunity to play with and against community teams in an exhibition match between representatives of the two nations competing in an upcoming FIFA World Cup™ match.  These matches will take place in a community close to the World Cup host city just prior to one of the World Cup matches the fans will be traveling to watch.

Find out more on the Play in a SCORE Cup Fan Festival page .

Sustainability and legacy building

The SCORE for 2010 campaign will not only run for the duration of the World Cup™. but will continue long after the final whistle of the 2010 FIFA World Cup™ has sounded. This campaign forms part of the organisation’s long-term programme plan, building a platform for future work and contributing to a real and visible legacy at grassroots level.

SCORE has been a significant player in the Sport and Development sector since 1991 and will continue to do so for many years to come. SCORE therefore believes that the SCORE for 2010 activities must fit in with the organisation’s long-term strategy by building on existing outcomes and strengthening the foundation for future programmes. SCORE will be able to leave a sustainable legacy for our communities, stakeholders and partners.

Team up with SCORE for 2010 and be part of the legacy of this important year. Join us from a distance or join us out on the field to change lives and build stronger communities through sport!

Using NING, an online social networking platform to connect SCORE communities to the world!

Through the innovative use of the NING social networking platform, SCORE is able to facilitate direct interaction between community participants and the sponsors of the SCORE Cup in their community.  SCORE has published NING pages detailing the SCORE Cup, including an overall daily highlights page, as well as set up NING pages for each community participating in the SCORE Cup.

Community participants are being trained to upload blog posts containing the days match scores as well as photo and video content to their community page.  In this way they will be able to provide regular feedback to the sponsor of the community cup in their community.  It is hoped that the interest generated by such engaging and direct feedback from the teams and participants in the sponsored community will engage the employees of the corporate sponsors and initiate a lively online dialogue and a sharing of the excitement of the World Cup.

Infostrada Sports supports SCORE for 2010

Infostrada Sports is a worldwide provider of comprehensive sports statistics and information services. The core of Infostrada Sports' activities are its sports databases. All facts and figures on matches, athletes, teams, results, competitions, tournaments, stadiums, sponsors and much more are stored in what are now considered to be one of the world's largest sports databases.

Infostrada Sports are supporting the SCORE for 2010 campaign through:
- providing creative input into the NING interactive platform for SCORE communities participating in the SCORE Cup.
- providing PR support by sponsoring a banner advert for SCORE in the Infostrada Sports calendar. - By making the Inforstrada Sports, 2010 FIFA World Cup online statistics available to be linked to from the SCORE Website.

Click here to visit the Inforstrada Sports World Cup Football 2010 webframe to see:
match schedules, results and statistics; group standings; team and player profiles; stadium details; event history and team qualification details.